Monitoring
of search engine rankings There will be many
fluctuations in your search engine rankings. This may
be due to search engines changing their ranking formulas,
or competitors trying to get ahead of you. More sites
are added to the web each day, so you need to monitor
your search engine rankings to be competitive.
After we have have launched your website and done all the right things to increase
your rankings, you need to be on the lookout for any downward changes in your search engine listings. This is stage two in your search engine position campaign - the monitoring and protecting stage.
Analysis of The Trends of Your Website Search Engine
Positions
Analysing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the search engine lists. To prevent this kind of precipitous drop, GCW will monitor your positions for you.
Each search engine uses formulas and algorithms to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly.
Therefore, it is vital that your positions are checked
frequently. This involves monitoring the positions your website is achieving in the various search engines for the various keywords and phrases which you are targeting.
Monitor Your Competition
GCW also look at your competition - which can be a crucial factor. Monitoring fluctuations will also give you vital information about how to improve your website to increase your position in search results.
GCW will keep track of the ranking popularity of the search engines you are
monitoring. We ascertain which search engines people use most frequently every month and make any necessary adjustments to your website optimisation.
